The All-New Adventure X Persona, featuring in its flagship SUVs: The Tata Harrier and the Tata Safari, has been unveiled by Tata Motors. With this unveiling, India’s leading SUV manufacturer has brought in a complete package of adventure, performance, and features. Both are available for grabs, starting today, at an introductory price of ₹ 18.99 lakh for the Harrier Adventure X and ₹ 19.99 lakh for the Safari Adventure X+ persona.
The Harrier and Safari Adventure Persona stand out at this price point with segment-first features like ADAS with Adaptive Cruise Control (AT), 360° HD Surround View, Trail Hold EPB with Auto Hold, and Trail Response Modes including Normal, Rough, and Wet. They also feature a Land Rover-derived Command Shifter (AT) and offer segment-leading enhancements such as the Ergo Lux Driver Seat with Memory and Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes including City, Sport, and Eco.
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Tata Motors has enhanced the appeal of the Harrier and Safari lineup by making the range more intelligent, cohesive, and value-packed than ever in the high SUV segment. With a streamlined persona structure, feature-rich variants, and new colour options, the line-up also comes with the new Pure X persona which will offer enhanced value to the customers at a great price point.
We’ve modernised these icons: Vivek
During the launch of new addition, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd Vivek Srivatsa said: “The Harrier and Safari have always stood for more than just mobility as they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With the introduction of the Adventure X persona, we’ve modernised these icons for a new era, one that champions individuality, precision-crafted design, and intelligent capability all while offering more value per car. Designed for those who seek authenticity, capability, and expression in equal measure, the Adventure X is positioned at a compelling price point in the segment, offering class leading features. Furthermore, with this new persona, we have also reimagined the Harrier and Safari line completely, making the range more intuitive, streamlined, and value-rich than ever before in the high SUV space.”
The Adventure X is a fully feature loaded option for customers looking to buy into the Harrier and Safari line up. Built on the proven OMEGARC architecture derived from Land Rover’s Legendary D8 Platform, and powered by the Powerful 2.0L KRYOTEC diesel engine, the Harrier and Safari Adventure X personas deliver a performance-driven experience.
With their bold and commanding presence, the Harrier and Safari demand attention on every road embodying the essence of a true SUV through authentic proportions, a high-set bonnet, and an elevated driving position. Amplifying their distinctive character, the Harrier features striking R17 Titan Forged Alloys and its signature brand mascot on the doors, while the Safari sports bold R18 Apex Forged Alloys along with its own mascot celebrating its rich legacy.
Designed for those who seek adventure and crafted for the bold, the Tata Safari Adventure X and Harrier Adventure X seamlessly blend capability, comfort, and charisma in two unique personas. The Safari Adventure X makes a commanding impression with its Adventure Oak interiors, featuring tan oak-inspired leatherette and a sculpted dashboard. In contrast, the Harrier Adventure X showcases its rugged character through premium Onyx Trail interiors, with black leatherette seats complemented by rich tan accents that enhance the cabin’s appeal.
A smarter line-up, tailored for today
With the launch of the Adventure X, Tata Motors has redefined the entire Harrier and Safari portfolio making it smarter, more refined, and perfectly in tune with the needs of today’s SUV buyers. The refreshed line-up simplifies the choice for consumers, offering real SUVs that align with every lifestyle. Whether you prioritize advanced technology, striking design, or all-terrain capability, there’s now a Harrier or Safari built specifically for you. Leading this evolution is the all-new Adventure X persona the boldest expression yet combining signature styling, off-road prowess, and an array of premium features.
